You See Sneakers, These Guys See Hundreds Of Millions In Resale Profit

This is as concise as a description can be about creating value by limiting supply.

“So owning a scarce resource taps into a basic desire to hoard things of value. It gets you respect. But it does something else, too. Nike’s strategy of limiting supply creates a gap — sometime a significant one — between what a shoe costs (at retail) and what it’s worth.

That differential allows people to buy something on the cheap but feel like they’re wearing a luxury item.”

You See Sneakers, These Guys See Hundreds Of Millions In Resale Profit

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