Freshly Squeezed: The Truth About Orange Juice in Boxes

The entire process behind pasteurized orange juice is capped off by added fragrances tuned to people’s preferences. Well played, food industry.

Juice companies therefore hire flavor and fragrance companies, the same ones that formulate perfumes for Dior and Calvin Klein, to engineer flavor packs to add back to the juice to make it taste fresh.

Freshly Squeezed: The Truth About Orange Juice in Boxes

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